Explore our brand guidelines and download all the assets you need
muffintech's logo embodies simplicity, cleanliness, and modernity, reflecting the company's mission to transform the insurance industry with an accessible, digital, and user-friendly solution. The logo can be used with or without the company name.
However, always use the entire logo to introduce the brand. The logo's shape is reminiscent of an AI icon, as well as a rocket, indicating the futuristic and tech aspects of the company.
Here are three examples demonstrating the correct ways to utilize our logo, ensuring it remains consistent, clear, and easily recognizable across all platforms.
Only use colors for the logo that are in our chosen palette.
Avoid using our wordmark logo without the accompanying pictogram.
Here are three examples to showcase how to use our fonts correctly, ensuring a consistent, clear, and easily readable design.
Example
This is a headline
This is the body text with the font Inter, set at a font size of 14. We use a line height of 120% for it. The Inter font offers a clean and modern look, making the text easy to read. With the increased line height of 120%, the text is well-spaced, enhancing readability and ensuring a comfortable reading experience for all users.
Example
This is a headline
This is the body text with the font Inter, set at a font size of 14. We use a line height of 120% for it. The Inter font offers a clean and modern look, making the text easy to read. With the increased line height of 120%, the text is well-spaced, enhancing readability and ensuring a comfortable reading experience for all users.
Example
This is a headline
This is the body text with the font Inter, set at a font size of 14. We use a line height of 120% for it. The Inter font offers a clean and modern look, making the text easy to read. With the increased line height of 120%, the text is well-spaced, enhancing readability and ensuring a comfortable reading experience for all users.
Primary
Secondary
Words will never be as valuable as visuals, but sometimes, too many images at once cause cognitive overload. To help balance this, we use icons. Communicatively speaking, icons fall right between text and images and can help create a visual aesthetic where images are too much or not applicable.
Icons used for the muffintech identity should be simple, easy to understand, and visually representative of the product.